Co-founder of Brussels Creative and the Creative Ring, BrusselsDownload presentation (3.45 MB)
ABOUT ALAIN HEUREUX
Alain Heureux is an expert in strategy, digital, innovation and entrepreneurship. He has more than 32 years of pan-European experience having established several marketing and software companies throughout Europe. During his entire career, Alain has always been very active in professional associations creating the field-marketing association called ADMH-IFMA, operating as President of IAB in Belgium between 2002 and 2013, but also as President of IAB Europe covering 23 countries (www.iabeurope.eu) promoting self-regulation, digital transformation and innovation. Alain has also created The Egg, the “Communication Nest”, in Brussels together with the entire associative world of the media and marketing communication industry building a unique location of 15.000m² dedicated to Creativity, Innovation, Startups and Technologies and developing an inclusive revitalization of the area. From 2014 till 2017, Alain operated as Hacker and Entrepreneur in Résidence in large organization working on company culture, digital and innovation practices (Saint-Gobain, Renault, BNP, Decathlon, Airbus…) and as Coach-Mentor in Startups support (KBC Startit, BNP Innovation Hubs, Startups.be, Virtuology Academy,..). In addition since 2016, he is a founding member of Brussels Creative in the Brussels Region (Quadruple Helix platform : www.brusselscreative.be) developing cross-over innovation and a founding member of Creative Ring which is a network of Creative Cities aimed at fostering impactful innovation for a smarter and more inclusive society (www.creativering.eu). Educated in Law at Saint-Louis Brussels and KUL Leuven, Alain has also a Junior MBA at Babson (Boston) and graduate qualifications in Direct Marketing, Media, and Sales Promotion. He is fluent in Dutch, French and English. He has been a Speaker and Chairman in some 350 Congresses throughout Europe since 2002, as well as member of many boards within SME’s throughout Europe.